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Bet 9ja is an web-based gambling company that delivers betting on main sporting events running in Nigeria. Functioning under KC Gaming Networks Limited and operated by a series of shareholders of multiple nationalities, the website is licensed by the Lagos State Lotteries Board (LSLB) with approval to operate in other parts of Nigeria. Bet9ja.com is the third most-visited website in Nigeria after Google.com and YouTube in late April 2020, according to Alexa, a global internet traffic ranking firm. It is also the number one most-visited local site in Nigeria and the sole Nigerian website in the top 500 most-visited websites internationally as of April 2020, according to a latest listing by IABC Africa. Bet9ja was established by Ayo Ojuroye and Kunle Soname who are its CEO and chairperson respectively. In 2022, The company became the primary sponsor/partner of the Nigeria Professional Football League. The company was the primary sponsor of the 2019 edition of Big Brother Naija.